UPS x Awake NY x NYFW Bodega Pop Up
A Limited-edition designer collection celebrating the Latinx community showcased during New York Fashion Week.
Bodega Production: IMG Focus
Overall Creative Direction: Angelo Baque of Awake NYC
Space planning, Visual Merchandising: Neon&9th
On-site Styling: Delphine Le Goff
Photography: Getty Images
Our focus was to bring a real bodega to life. The layers of packaged goods… the utlity of it all - it served as the backdrop that allowed the clothes to feel authentically placed in the space.
